Effective date: July 10, 2025

At bolderay.com, (which is operated by European Fashion SIA, registered in Latvia) we care deeply about your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

Information We Collect

When you interact with our website or place an order, we may collect the following information:

• Your name, email address, phone number
• Shipping and billing address
• Order details and preferences
• IP address, browser type, device information, and usage behavior (via cookies and analytics tools)

We do not store your full payment information — payments are processed securely by third-party providers.

How We Use Your Information

We use your data to:

• Process and fulfill your orders
• Communicate order status and provide customer support
• Improve our website and customer experience
• Send promotional emails (only if you opt in)
• Analyze website traffic and usage patterns

Third-Party Sharing

We share your data only with trusted service providers necessary to operate our business:

• Printful Inc. – for product fulfillment and shipping
• Payment processors (e.g., Stripe, PayPal)
• Analytics and marketing platforms (e.g., Google Analytics, Mailchimp)

We never sell your personal data to third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences
• Understand how you use our website
• Enhance functionality and personalize your experience

You can disable cookies via your browser settings, though some features may not function properly.

Data Retention and Security

We retain your data only as long as necessary for the purposes outlined above.
We implement technical and organizational measures to protect your data against unauthorized access, alteration, or loss.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw your consent at any time
• Lodge a complaint with a data protection authority (if applicable)

To exercise these rights, please email us at info@bolderay.com.

International Data Transfers

Since we use global service providers (like Printful), your data may be processed outside your home country. We ensure appropriate safeguards are in place to protect your information, in line with GDPR and other relevant laws.

Contact

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
📧 info@bolderay.com